{"id":632,"date":"2010-07-16T14:48:43","date_gmt":"2010-07-16T14:48:43","guid":{"rendered":"http:\/\/www.heinzbaumann.com\/photoblog\/?p=632"},"modified":"2025-07-01T20:50:32","modified_gmt":"2025-07-01T20:50:32","slug":"behind-the-logo-how-would-you-rebrand-bp","status":"publish","type":"post","link":"https:\/\/www.heinzbaumann.com\/photoblog\/?p=632","title":{"rendered":"Behind the Logo &#8211; how would you rebrand BP?"},"content":{"rendered":"\n<div style=\"height:1px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"http:\/\/www.heinzbaumann.com\/photoblog\/?attachment_id=633\" rel=\"attachment wp-att-633\"><img loading=\"lazy\" decoding=\"async\" width=\"643\" height=\"700\" src=\"http:\/\/www.heinzbaumann.com\/photoblog\/wp-content\/uploads\/2011\/08\/bp-12b.jpg\" alt=\"\" class=\"wp-image-633\" title=\"Behind the Logo - how would you rebrand BP?\" srcset=\"https:\/\/www.heinzbaumann.com\/photoblog\/wp-content\/uploads\/2011\/08\/bp-12b.jpg 643w, https:\/\/www.heinzbaumann.com\/photoblog\/wp-content\/uploads\/2011\/08\/bp-12b-275x300.jpg 275w\" sizes=\"auto, (max-width: 643px) 100vw, 643px\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:1px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-left\">BP&#8217;s LOGO<\/p>\n\n\n\n<p>In response to the oil spill in the Gulf of Mexico, Greenpeace was calling on all designers to create a logo for BP to show the company that it is not \u201cbeyond petroleum.\u201d They\u2019re up to their necks in a toxic sludge that has become the worst oil spill in U.S. history. This is one of those possible ways \u2013 not only for designers I thought \u2013 to speak up to the society. So I created this work.\u00a0Now you can vote for the new face of BP. \u2013\u00a0<em><a href=\"https:\/\/www.greenpeace.org.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">See more<\/a>:<\/em><\/p>\n\n\n\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BP&#8217;s LOGO In response to the oil spill in the Gulf of Mexico, Greenpeace was calling on all designers to create a logo for BP to show the company that it is not \u201cbeyond petroleum.\u201d They\u2019re up to their necks in a toxic sludge that has become the worst oil spill in U.S. history. This &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.heinzbaumann.com\/photoblog\/?p=632\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Behind the Logo &#8211; how would you rebrand BP?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[71,72,73,74],"class_list":["post-632","post","type-post","status-publish","format-standard","hentry","category-conceptual","tag-bps-logo","tag-greenpeace","tag-gulf-of-mexico","tag-oil-spill","entry"],"_links":{"self":[{"href":"https:\/\/www.heinzbaumann.com\/photoblog\/index.php?rest_route=\/wp\/v2\/posts\/632","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.heinzbaumann.com\/photoblog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.heinzbaumann.com\/photoblog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.heinzbaumann.com\/photoblog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.heinzbaumann.com\/photoblog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=632"}],"version-history":[{"count":14,"href":"https:\/\/www.heinzbaumann.com\/photoblog\/index.php?rest_route=\/wp\/v2\/posts\/632\/revisions"}],"predecessor-version":[{"id":3722,"href":"https:\/\/www.heinzbaumann.com\/photoblog\/index.php?rest_route=\/wp\/v2\/posts\/632\/revisions\/3722"}],"wp:attachment":[{"href":"https:\/\/www.heinzbaumann.com\/photoblog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=632"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.heinzbaumann.com\/photoblog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=632"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.heinzbaumann.com\/photoblog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}