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Behind the Logo – how would you rebrand BP?

Posted byHeinz Baumann July 16, 2010July 1, 2025

BP’s LOGO

In response to the oil spill in the Gulf of Mexico, Greenpeace was calling on all designers to create a logo for BP to show the company that it is not “beyond petroleum.” They’re up to their necks in a toxic sludge that has become the worst oil spill in U.S. history. This is one of those possible ways – not only for designers I thought – to speak up to the society. So I created this work. Now you can vote for the new face of BP. – See more:

 

Posted byHeinz BaumannJuly 16, 2010July 1, 2025Posted inConceptualTags: BP's LOGO, Greenpeace, Gulf of Mexico, Oil Spill

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